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Constant Contact Email Marketing – 10 Pros & Cons

Constant Contact Review

Constant Contact Review

This review of Constant Contact will take a look at the pros and cons of the platform and why it’s one of the most popular email marketing services. We’ll look at the user interface, cost, features, customer service, and more to help you decide whether Constant Contact is right for your business. Regardless of your needs, you can be sure that Constant Contact has a feature that will fit your needs and help you get the most out of your email marketing campaigns.

In a rush?

No problem. ‍Email marketing is one of the most effective ways to reach out to potential customers, and Constant Contact is one of the most well-known email marketing platforms available. With their easy-to-use tools, advanced features, and support services, Constant Contact makes it easy to create and send emails quickly and efficiently.

1. Fit for small businesses

Constant Contact is the email marketing platform that small businesses need. It has all the features you need to get your message out there, and its clean, easy-to-use interface makes it perfect for beginners.

The main dashboard shows a quick snapshot of your stats and recent activities. You can view stats like the number of contacts in your account, clicks, opens, and unsubscribes. This is helpful when you want to track and monitor your campaign’s performance.

Get your email marketing campaign up and running in no time with Constant Contact. With an easy-to-use editor, you can design and send customized emails to your customers in just minutes.

Constant Contact

2. Measure your success with tracking and reporting 

Email marketing is all about tracking and reporting. Constant Contact makes it easy to track the performance of your campaign. This information is helpful for troubleshooting issues, making adjustments, and improving your email marketing strategy.

Increase your open rates with simple, effective A/B testing. With easy-to-use A/B testing tools, you can experiment with different subject lines to see which produces the best results for your email campaigns.

For example, you can use one email subject line with a 30% off sale and one without, then see which one performs better. Optimizing your email subject lines can increase open and click-through rates, which will result in more sales.

Constant Contact Reporting

3. Integration

No matter which platform your business is based on, Constant Contact is sure to integrate with it. For instance, it can seamlessly integrate on platforms like Shopify, Etsy, Salesforce, Eventbrite, Woocommerce, and more. 

Use Google Analytics to see how your email campaigns are performing. By using GA’s campaign URL builder, you can extract insights like demographics, geography, technology, behavior, and interests.

When it comes to email marketing and integration, Constant Contact is the tool of choice for businesses of all sizes. Its easy-to-use platform makes it easy to send out powerful email campaigns that will drive results on various devices.

Constant Contact Integration

4. Loaded with Features

Here are some of the key features that make Constant Contact a cut above the rest.

Email Templates – Constant Contact has an extensive library of email templates to help you create eye-catching emails. You can choose from 200+ pre-made templates or create your own custom templates. Email Templates are a great way to stand out from the crowd. 

Automation – You can create automated sequences, like welcome campaigns or seasonal newsletters, and automatically send them to your contacts. You can schedule your emails to send at a specific time like birthdays or use a trigger, like when a new contact signs up or when someone clicks a link in your email, to start the sequence.

Email Sharing – Make it easy for your contacts to share your emails with their friends and family by adding social sharing buttons to your email. This is a great way to expand your reach and get your business in front of more people.

Constant Contact Email Templates

5. Customer Service

Constant Contact offers a variety of support options to help you set up and run your email marketing campaign. You can use the live chat feature on the website, or you can choose to schedule a phone call with one of the customer service representatives.

You can also email or fill out a contact form to get help with specific issues. If you select the plan that includes priority support, you’ll have access to dedicated marketing advisors to help you set up your account and troubleshoot any issues that come up.

For customer support, you can count on experts to help you get the most out of your account. They have a team of dedicated customer support from around the world who are available to help you with any questions or issues you might have.

6. Long-standing history of success 

Constant Contact is one of the most well-known email marketing platforms. It is widely used by small businesses, especially in the United States. Plus, it has a wide variety of advanced features to help seasoned email marketers run effective campaigns.

It is a hosted email solution, so you don’t have to worry about setting up your own email server. You can take advantage of all the features that its hosted service has to offer and you can access it from anywhere.

For 25+ years, Constant Contact has helped get your message out to your customers with powerful email marketing tools. From automated campaigns to powerful email automation, just read some of the customer success stories from Constant Contact.

Constant Contact Customer Stories

7. Abandoned Cart Emails

A cart abandonment email is an automated email that is sent to a customer who has abandoned their shopping cart. This email informs the customer that their shopping cart is still active and that they can continue shopping if they choose to.

Constant Contact provides support on how customers can retrieve their shopping cart information. But it’s ideal to capture potential sales that you may have missed by providing incentives to complete the transaction.

Re-engaging customers and getting them to complete their purchases is just good business. By sending a transactional email reminding the customer of their purchase, you can increase the chance of them completing their purchase and leaving you with a happy customer.

Constant Contact Lead Generation

8. Building Your Email List

When you have a big email list, the sky is the limit. Because if you want to get your brand noticed online, you need a list of email subscribers. Constant Contact can help you build your email list and reach your target audience.

With a nice selection of opt-in forms, landing pages, and email marketing services, you will be able to send out high-quality, relevant emails that will help you achieve your marketing goals.

Constant Contact also helps you set up a campaign with Google AdWords, which is an effective and affordable way to reach your target market through email. By building your email list, you can target your ad campaign to the people who are most likely to be interested in what you have to say.

List Building Constant Contact

9. Marketing Tools 

You have to realize that Constant Contact is not only about email marketing. But it also includes SMS marketing, social media, and automation tools. This means that you can get your message out to more people, faster.

You can send automated SMS messages to your customers as another medium of communication. Reach out to your customer base and stay connected with them on their terms. Send text messages to your customers, which has up to 98% open rates!

Social media marketing is also essential for reaching new audiences and growing your business. With Constant Contact’s social media marketing tools, you can post to Facebook, Instagram, Twitter, and LinkedIn all in one place.

Constant Contact SMS

10. Cost

Constant Contact offers various pricing plans to meet the needs of small businesses of all sizes, including a free trial. The core plan lets you send 500 emails per month and includes hundreds of email templates, sign-up forms, engagement reporting, and more.

You can upgrade to one of the plus plans based on your needs. The pricing plans range from $45 and more per month. The pricing plans are entirely based on the number of contacts in your account.

Remember that if you’re just starting out with email marketing, the two-month free trial is a great option to test the waters and see how email marketing works for your business.

Constant Contact Pricing


Constant Contact is a great email marketing solution for small businesses because it’s easy to use, flexible, and packed with more features than you’ll ever need. With an easy-to-use interface, you can design and send emails in just minutes.

If you want to use email marketing to grow your business, you should start using Constant Contact. It’s a great solution for small businesses that want to reach their customers with powerful email marketing tools.

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