6 Copywriting Templates and Techniques

Copywriting Templates and Techniques

Copywriting is a science. It’s not enough to just write good copy, you need to make sure that it’s well-written. To do this, a copywriter uses several tools and techniques in their writing process.

When writing copy for any type of marketing, there are copywriting tools and templates that can write effective copy to better understand your target audience.

This post discusses some of the most effective copywriting templates and techniques that you can use to make a positive impact on your writing.

Attention, Interest, Desire, Action (AIDA)

This is a systematic process of engaging the prospect through a series of stages. It starts with the prospect’s attention and develops into interest, desire, and action. AIDA is the acronym used to describe the four stages of the buying process in which you attempt to compel action by the customer. When you are selling something, you want to focus your efforts on creating attention and interest.

Attention: This is a revolution in sales copywriting

Interest: ___ recreates what’s unique about your business and converts it into a compelling story

Desire: Generate compelling sales copy in a sophisticated way

Action: Start generating sales copy with ___

Pain-Agitate-Solution (PAS)

The PAS technique is especially useful when you want to draw attention to a problem or situation that is generally unknown, unseen, or not understood (and thus obtain a feeling of importance, or superiority). Nowadays, it is a fundamental technique of salesmanship and advertising.

Plus, you can create a sense of urgency for the reader to act (raise the fear of missing out or the fear of being left behind). This method of selling in which the selling premise is that the problem that readers have will only be solved by the solution being offered.

Pain: I’m writing a copy but it doesn’t rank in Google.

Agitate: If nobody reads my copy, it feels like I wasted my time.

Solution: Score your content right now and let us help you optimize your content for SEO.

Feature-Advantage-Benefit (FAB)

The product features should be persuasive because you want your customers to get something very useful when they buy your product. The benefits of the product should be convincing and clear so they feel they need to have it. You can also use the features and benefits and turn them into action.

Then, you can offer free shipping, free gift, a free trial, and free enrollment in the program. Those things will surely motivate your potential customers to take action. Writing your first sales page with FAB gets attention, builds trust, and then converts into money.

Feature: An easy-to-use tool

Advantage: Jumpstart your sales process

Benefit: Target your audience

Before-After-Bridge (BAB)

Before-After-Bridge is essentially a comparison of two states or conditions that consists of a situation, an offer, and a result. First, you begin to describe the problem your customer is experiencing. It’s the situation, problem, obstacle, pain, or a need your reader has.

Then, you offer a solution to your reader’s problem that can help remedy the situation. Finally, the result is a benefit your customer will get by buying your product or service.

Before: I am writing content for my business but don’t know if Google will like it.

After: I always know how well your content is optimized for SEO thanks to our real-time scoring.

Bridge: Download ___ to find out how your content scores.

Problem-Promise-Proof-Proposal (PPPP)

The first step is to identify the problem. This should be done in two stages. The first one is to ask yourself what problem you are going to solve and the second is to ask your target audience what problem they have.

The second step is to identify a benefit that your business can offer to your reader as a solution to their problems.

Problem: I am writing content for my business but don’t know if Google will like it.

Promise: ___ scores your content in real-time so you’ll always know how well it’s optimized for SEO

Proof: A case study demonstrates that you are up to 450% more likely to rank on the first page of Google.

Proposal: Download ___ to find out how your content scores.

Unique Value Proposition

At its core, marketing is the art of convincing a customer that they should buy your product. The first step in this process is to create a unique value proposition. This is how you tell your customers what makes your product or service different and worth buying.

A value proposition should be simple enough so that it can be easily recalled by consumers and also include the key benefits of the product or service you’re selling.

Copywriting Templates and Techniques

Copywriting is the most effective way to reach your target audience. With the help of copywriting templates, you can generate more leads and sales.

Although copywriting has always been a challenge for businesses, you can customize these templates according to your need.

In this blog post, we’ve explored the many copywriting templates that are available today.

Which one do you want to try out?  And what’s your favorite?  Please send us your comments below.