How To Pick a Niche for your Website

How to pick a niche for your website

Before you build a website, you need to decide what type of niche you want. A niche is the main topic of what your website will be about.

For example, maybe you want to build a website about classic board games or brain training. But you just don’t know if there is enough interest in that niche.

This article will explain some of the factors you should look into before you build a niche website such as whether there is enough search volume and profitability.

So if you want to create a website, the first thing you have to do before finding out your big niche ideas.

Check for search volume

First, you’ll want to check whether there is a large enough audience for that niche. By focusing on one specific niche, you can create a site that offers the most search volume for keywords related to that topic. Once you’ve come up with an idea for your niche, you need to research it. This means you should find out which keywords are popular and which aren’t.

For example, if your niche is about classic board games, then some of the keywords you might want to explore are Monopoly, Backgammon, and Trivial Pursuit. These are some of the potential articles you can write about for your niche website.

There are many ways to check keyword volume. For instance, KW Finder has a way to check the volume for free. When you plug the keyword “classic board games” into the tool, it returns a search volume of about 21,500, which is a significant amount of potential traffic.

Pick a niche that can earn money

If your goal is to make money online, there are many ways to monetize your blog. While you may be able to start a niche site on any topic you’d like, you should think of it as a business. Check if there’s a market for your niche. That means if you’re going to write about a specific topic, it’s important to make sure you have enough ways to make money.

For example, if you plan to have a niche website about classic board games, you’ll have to research what types of products visitors will be interested in. No matter what, you can fill your website with Google AdSense. But are there opportunities for affiliate programs such as with Amazon Affiliates?

Though it is tempting to write about a topic you’re interested in, this is sometimes not enough to earn money. While the subject will attract people to your site, it will not guarantee you any traffic or affiliate revenue. If you want to earn extra money, you need to start with the right topic. Choose a niche that has the potential to generate income.

Set your website apart

After you’ve chosen a niche, you’ll need to find a unique selling point that sets your business apart from the competition. But doing a simple Google search checks out your competition, and honestly ask yourself if you can rank ahead of them in Google.

If you don’t have a unique selling point, you need to think of something else that makes your website unique. You need to be that website that visitors always want to return to because it’s a fresh and innovative idea compared to other websites in the same niche.

For example, you can use an app to track discounts and lower prices for classic board games. In this way, your visitors will be more likely to buy your products and be interested in what you have to offer.

Leverage various traffic sources

By leveraging SEO for any website, the bulk of traffic will likely come from Google searches. But a niche website can also benefit from social traffic, and you can leverage this traffic through various social media platforms.

Although your initial focus should be on building your brand, your long-term goal should be to build a large email list and build subscribers. If you’re thinking about making a website, try to leverage various traffic sources.

If your niche is in a specific industry, you can use your expertise to create content for that industry. But it is not necessary to be an expert in the field. Although a narrow focus isn’t bad, choosing a niche is entirely up to you.